Sir Bradley Wiggins and Mark Cavendish among those looking to secure Olympic qualification points. Brooks wants testers for new Cambium C13 saddle. Get your name down for a chance to be involved in the testing phase of lightweight racing saddle. Strong features and high build quality make this a very good jersey for the UK summer.

Dr Sludge - Self Sealing Inner Tubes. Fibrax - Cables and Braking. Glo Cycle Lights - Great Value Lighting. Hunt - Performance Cycling Products. ITS Cycling - Tubes and Spares. Lightrider - Are you bright enough? Mobel - Custom Cycle Clothing. Oxford Products - Essential Rider Equipment. Torque - Precision Bicycle Tools.

View cart and check out. WE RIDE and WE MAKE and WE DISTRIBUTE. Mobel Sport Custom Cycle Clothing. The Rider Firm Custom Cycle Caps. Ride every chance you get. Push on through wind and rain. Must see results from your time and money. Exists to create and distribute cutting-edge performance bike products for devoted riders like you. TheRiderFirm is a core of riders. Cycling is something you live with every breath, not something you just do for a job.